How Heineken "Shares the Good"

 

This is an older commercial from Heineken but it is one of their best and in many ways has subversively kidnapped the idea of gospel & turned it into a beer.  The Heineken ad agency transformed beer in a green bottle into a viral movement of peace-making in 60 seconds of masterful marketing. Sharing the good is fun, it is adventure, it is journey, it is an act of shalom, it turns strangers into friends, it compels ballerinas to go into male steam rooms, it crosses ethnic boundaries, and traverses dangerous territories all in the name of "sharing the good" - with a hip funky theme song to boot.  How does Heineken get it while so many churches don't - even when Jesus asked us to remember him by eating and drinking? I know following Jesus isn't all about smiles, parties, and beer - but certainly part of following Jesus is about smiles, parties, and beer.